With dynamic ad insertion for VOD starting to get its groove on, BlackArrow is now turning its attention to live streaming as it teams up with four vendors on a pre-integrated platform designed to splice ads into linear TV feeds shipped to PCs, tablets, smartphones and other IP-connected devices.
The proposed platform centers on BlackArrow Linear, a campaign manager/platform that does for live TV what the company is already doing for VOD - dynamically inserting ads into authenticated streams of linear video feeds from cable networks and broadcasters.
"The core components [of BlackArrow's product line] can work over any platform," Chris Hock, senior vice president of product management and marketing for BlackArrow, said.
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