Time Warner Cable came out with both guns blazing Thursday morning, unveiling a three-year plan to bring the cable giant back to positive customer growth through a mixture of better customer service, better products and more efficient operations.
In a 90-minute presentation to analysts Jan. 30 that also included its official fourth quarter and year-end results, TWC chairman and CEO Rob Marcus said that he has challenged his team to add 1 million residential customer relationships in the next three years.
Marcus and a handful of TWC execs spent the next hour-and-a-half detailing some of its initiatives – including more than doubling commercial services revenue to $5 billion by 2018, reducing truck rolls and service calls significantly, boosting shareholder returns and improving the overall customer experience.
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