TNT saw tremendous ratings among households and key demos during its 18 hours of TV coverage of the PGA Championship, which saw Tiger Woods lose in a stunning final round to Y.E. Yang Sunday. PGA.com also reported record-setting traffic numbers for online coverage.
TNT registered a 1.3 household rating for the first two rounds of the Championship on Aug. 13 and 14, an 86% jump from last year’s number. The final two rounds registered a 1.5 rating, according to fast nationals, another sizeable (67%) increase over last year. The overall four-day average was 1.4, a 75% yearly jump.
In viewers, TNT saw its biggest jump (111%) in the adults 25-54 demo, with 692,000 tuning in. It also charted a 103% increase among M25-54. 1.87 total viewers tuned in on average, a 79% leap from last year.
PGA.com saw a record number of unique visitors for the Championship with 1.4 million average daily uniques, a 94% increase year-to-year. The site also set a record for 206 million total page views for four days of coverage. Turner Sports’ online golf platforms, which includes PGA.com, Yahoo, and PIP streams, recorded 3.4 million video streams and a record 2.4 million live player streams.
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