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Trifecta to Sell Ads in Cookie Jar TV

Kids' TV producer and distributor Cookie Jar Entertainment
has retained Trifecta Entertainment to sell the ads in its three-hour
educational and informational (E/I) children's weekend TV block on CBS.

Cookie Jar produces and has acquired a wide range of
FCC-friendly kids' shows, including Busytown Mysteries, inspired by the
best-selling books by children's author Richard Scarry, and Doodlebops
Rockin' Road Show,
an animated series based on the popular Doodlebops
live-action show. The block also features Noonbory & the Super 7, Sabrina:
the Animated Series
and Strawberry Shortcake.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.