The Africa Channel Secures Carriage on Cox Systems

The Africa Channel Logo
(Image credit: The Africa Channel)

The Africa Channel has gained additional linear distribution across all Cox Communications systems as part of a recent carriage agreement between the two companies.

The deal gives the service — which offers pan-African content to U.S. audiences — access to Cox’s Contour TV subscribers in Las Vegas, New Orleans, Phoenix, San Diego, Cleveland and Norfolk/Hampton Roads, Virginia, said the network.

The Cox agreement follows recent carriage deals with Charter Communications and Comcast that put The Africa Channel in front of 11 million subscribers, the network said. 

Also: BNC Inks Carriage Deal with Cox Communications 

”This is a particularly exciting time for us at The Africa Channel which, despite prevailing trends in the industry where audiences appear to be cutting the cord in favor of OTT and digital streaming options, has seen impressive growth in interest, viewership, and distribution in our traditional broadcast offering,“ The Africa Channel executive VP and general manager Narendra Reddy said in a statement. “We attribute this success to our belief, now supported by a growing number of studies which show that diverse, multicultural and niche audiences who mainstream media have often ignored will gravitate towards platforms, traditional or otherwise, when the content is customized to their unique viewing needs. ■

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.