The deal gives the service — which offers pan-African content to U.S. audiences — access to Cox’s Contour TV subscribers in Las Vegas, New Orleans, Phoenix, San Diego, Cleveland and Norfolk/Hampton Roads, Virginia, said the network.
”This is a particularly exciting time for us at The Africa Channel which, despite prevailing trends in the industry where audiences appear to be cutting the cord in favor of OTT and digital streaming options, has seen impressive growth in interest, viewership, and distribution in our traditional broadcast offering,“ The Africa Channel executive VP and general manager Narendra Reddy said in a statement. “We attribute this success to our belief, now supported by a growing number of studies which show that diverse, multicultural and niche audiences who mainstream media have often ignored will gravitate towards platforms, traditional or otherwise, when the content is customized to their unique viewing needs. ■
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.