The deal calls for BNC to be in front of millions of Cox Communications' subscribers across 18 states, although specific details were not disclosed. Cox joins Comcast, DirecTV, Charter/Spectrum, Dish and Verizon Fios in carrying the service, which offers programming dedicated to covering the unique perspectives, challenges and successes of Black and Brown communities.
"We are pleased to reach this important distribution agreement with Cox Communications and continue BNC's expansion," said BNC CEO Princell Hair in a statement. "BNC's culturally-specific news and stories are filling a void in our news landscape that has existed for too long and provides opportunities for our partners to connect with Black and Brown communities that we super serve on a daily basis." ■
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.