A growing number of pay-TV subs are "overwhelmed" by the number of channels offered to them, Digitalsmiths found in its latest consumer survey of video trends.
Digitalsmiths, the TiVo-owned video search and recommendation firm, said 30.9% of those surveyed fell into this category, the highest percentage since Digitalsmiths started its quarterly survey in late 2012.
Additionally, 88.2% watch the same channels over and over, while 80.3% watch ten channels or fewer, reducing the value of large subscription TV packages, while 38.1% said they found it difficult to find something to watch, noted Digitalsmiths, which, of course, believes its platform can help to remedy this issue.
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