Sundance, Nielsen Introduce New Sponsor Measurement Tool

Sundance Channel, working in conjunction with Nielsen, had developed a
new means for sponsors to gauge their return on investment.

Rainbow Media Holdings service is now offering marketers a Measurement
Innovation Metric, a qualitative tool assessing an advertising
campaign's effectiveness across multiple networks, regardless of whether
the campaign employs branded content or traditional advertising.

does not run traditional advertising, e.g. 30-second spots, and is not
rated by Nielsen. The network does produce branded content and features
PBS-style messages as in "Iconoclasts brought to you by Grey Goose," messaging behind one of its long-running series.

Click here to read the full article on