Study: Netflix Integration Good for Pay TV Biz
When it comes to integrating Netflix at the set-top box level, the good outweighs the risks for MVPDs, according to a new study from IHS.
Though Netflix doesn’t provide a “meaningful” revenue-generating opportunity for pay TV operators that opt to integrate the OTT service on leased boxes, it still results in a net-positive on the operational performance of those MVPDs, IHS found in the study – Netflix on Pay TV: A Marriage of Convenience.
Per IHS, Netflix has partnerships in place with 25 pay TV providers. Examples include Dish Network and several MSOs that use a TiVo-powered platform, including Virgin Media, RCN, Com Hem, Suddenlink Communications and GCI, among others. IHS expects many more to join the crowd amid Netflix’s big global expansion.
For the full story go to Multichannel.com.
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