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Spot Runner Buys GlobeShooter

Online ad agency Spot Runner bought GlobeShooter, a network of more than 1,200 videographers and producers that will help it to expand its business of one-stop TV/Web ad shopping.

Spot Runner provides an online tool for creating, scheduling and tracking spots. Adding GlobeShooter gives it the ability to dispatch a crew to shoot a client's storefront, product or employees to further personalize the ads.

GlobeShooter has been renamed Spot Runner Production Network, with GlobeShooter founder Simon Foster staying on to head up the operation.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.