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Sports Summit: Panelists Say Sports on TV Is Worth Every Penny

New York -- Sports programming deserves all the money it
gets and then some, at least from the perspective of sports networks.

"Going forward, I would argue that the value of sports is
increasingly geometrically," Tracy Dolgin, CEO of YES Network, said during a
panel session at the Sports Business and Technology Summit in New York.

The reasons are well known: most sports viewing is done live
and, as Dolgin said, you can watch any TV show you want on Netflix, other
"over-the-top" services or even on DVD if you are willing to wait
long enough. "Sports is not: sports is available one way. It's the product that
makes you keep your cable subscription."

What's more, multichannel video distributors sell more than
just video -- but "there's nothing better than video to hold a broadband
customer," Dolgin said.

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Kent Gibbons

Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Nexttv.com. Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News. He got his bachelor's degree at Pace University in Westchester County, N.Y.