For ISPs worried about how speeds and pricing are impacting churn, Parks Associates has put out a new study showing that that 9% of U.S. broadband homes switched high-speed Internet providers in the last year, and 35% of them selected a new provider in order to get faster speeds.
Meanwhile, just 18% of those consumers witched because a rival ISP offered a lower price at a comparable speed, the research firm found. A sizable portion of consumers also did so in order to get a “better bundle.” The fewest number selected another ISP because it offered a lower price with a slower speed.
Parks Associates said the trend shows how important a good, speedy broadband connection has become for consumers in the age of over-the-top video and digital media, even if almost half of them don’t even realize what kind of speeds they’re actually paying for.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.