Southwest Dominates Airline Spending on National TV Ads

According to, from Jan. 1 through March 15, airlines spent an estimated $43.9 million on 2,908 national TV ad airings, yielding 1.8 billion ad impressions, of which 1.4 billion were live.

The top 5 marketers ranked by spend: Southwest Airlines, Delta Air Lines, Turkish Airlines, Emirates and Allegiant.

Broadcasting & Cable has partnered with, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly view of the most engaging ads. Learn more about the platform and methodology here.