Comcast Cable Communications president Neil Smit reiterated his top priorities in the wake of the recently completed NBC Universal joint venture, adding that new products focusing on video and high-speed data applications will drive growth.
"Video is really the battleground and the area where we see the most opportunity for innovation," Smit said at the Deutsche Bank Securities Media & Telecom conference in Palm Beach, Fla., Monday, pointing to the cable giant's IPad applications. Comcast has introduced IPad applications that enable the device to act as a remote control and as a viewer for video-on-demand, through its Play Now service. He added that users of the Play Now application buy more VOD movies and that another initiative - improving interactive programming guides on its Cisco set-top boxes, has increased VOD views by 64%.
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