Season Three of ‘Ozark’ Draws 16.4M Viewers: Nielsen

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Season three of Netflix's Ozark jumped out to a fast start, attracting 16.4 million viewers in the first 10 days it was available, according to Nielsen’s SVOD Content ratings.

The series, starring Jason Bateman and Laura Linney, nearly doubled the viewership of season two, which is not surprising with viewers stuck at home in order to stop the spread of the coronavirus.

The new episodes of Ozark had a 10-day average minute audience of 8.7 million viewers, topping Ozark season two, which averaged 5 million viewers.

Related: Netflix Sees Big Sub Gains With Viewers Stuck Home

On its first day of release on March 27, Ozark attracted 975,000 viewers. That compares to first day average audiences of 314,000 for Ozark season two, 280,000 for Tiger King, 536,000 for Orange Is the New Black season seven, and 395,000 for Mindhunter season two.

By the time it reached its 10th day, Tiger King was a legitimate phenomenon, drawing an average minute audience of nearly 19 million people.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.