Scripps Networks Interactive has launched ulive, a "digital lifestyle video site and distribution platform" that provides access to a video streaming library from the company's stable of cable channels — HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country — plus more than 70 new original series from Scripps' "talent and social media stars and bloggers."
In a different twist, ulive is offered to anyone with a broadband connection, not just pay-TV customers.
Scripps debuted the non-authenticated service on Thursday, stressing that the curated approach will help it reach current and new audiences. Ford Motor Company is the site's initial sponsorship partner.
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