wants to extend the ads it sells for interactive program guides to
broadband-connected video devices, promising to help consumer-electronics
manufacturers make money off Internet TVs, set-top boxes, media players and
the company is in discussions with several CE makers about the Rovi Advertising
Service but does not have any deals to announce publicly, said Jim Theberge,
director of product management of advanced advertising.
of Internet-enabled TVs, game consoles and set-tops are expected to skyrocket
over the next several years, from 99.2 million in 2009 to more than 430 million
in 2014, according to research firm iSuppli. But it's not clear how
frequently consumers use the broadband features of such devices.
Click here for the full story at Multichannel.com
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.