Looking to keep the edge on its rivals in the heated OTT video market, Roku, as anticipated, has introduced a 4K-capable model as well as new OS, an expanded Roku Feed and a refreshed mobile app.
Roku’s new entry will start shipping this month and sell for $129.99, about $30 more than the recently introduced 4K-capable Fire TV box from Amazon that started to ship Monday (Oct. 5). Roku, which topped the OTT streaming market in 2014, is also introducing the Roku 4 as the company faces off with the new Apple TV device and a next-gen version of the Google Chromecast streaming adapter.
The new quad-core device will also offer an upgraded UI (in 1080p), video frame rates of up to 60 frames per second, a USB connection for local playback, 802.11ac MIMO WiFi, HDCP 2.2, optical audio, as well as a remote control finder – activated via a button on top of the Roku 4 that will cause the remote to emit a sound to help the user track it down.
Article continues below