Roku Solidifies No. 1 Position in OTT Streaming
Roku’s wild ride on Wall Street angled up sharply last week, more than 23% as of midday trading on May 9, as the streaming company reported a 51% spike in first quarter revenue to $206.7 million, easily beating analysts’ consensus forecasts of around $189 million.
In fact, for Roku, now the No. 1 platform for accessing over-the-top content in the living room, last week’s earnings call was a bit of a tour de force.
The Los Gatos, California-based company’s first-quarter “platform” revenue — the money it makes selling ads on AVOD app The Roku Channel, as well as other destinations within its OTT ecosystem — nearly doubled from the $75 million generated a year ago, reaching $134.1 million.
The explosive growth of Roku’s ad sales comes as the business of selling OTT gadgets is still expanding, reaching $72.5 million in Q1 vs. $61.5 million in the comparable 2018 quarter.
Roku said that it is now up to 29.1 million active accounts.
That metric will likely keep growing. Linear pay TV operators shed nearly 1.4 million subscribers in the first quarter, meaning more and more consumers need a living room device of some kind — probably internet protocol-native — in order to replace their cable or satellite set-top.
“New services and customer acquisition campaigns from Disney, Apple and others will help fuel Roku’s growth for years to come,” CEO Anthony Wood told analysts.
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Also notable: Roku’s UI is the most popular for powering smart TV sets. “We estimate that more than one in three smart TVs sold in the U.S. in the first quarter were Roku TVs,” Wood said. ”We have taken the lead from Samsung and are now the No. 1 smart TV OS in the country.”
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!