RLTV has signed a long-term agreement with AT&T U-verse TV, the network announced Tuesday.
The network, which targets the 50+ audience, will appear on the telco’s widely distributed U200 package as part of the multi-year deal, which guarantees RLTV distribution in current as well as future AT&T markets.
“This is a landmark distribution agreement that demonstrates AT&T’s commitment to bringing high-quality content to their A50+ subscribers," said Paul FitzPatrick, President and CEO of RLTV. “It’s a great opportunity for us to expand the reach of our unique programming into millions of AT&T homes led by members of Generation 50+. We respect the value of the experience earned by the 110 million members of this group – and we know that will resonate with AT&T customers as it has in other markets.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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