Putting TV Spots in Lineup Paid Off for Fantasy Sports

By Jon Lafayette
published

RELATED:Nets Awaiting Return of Fantasy Sports Sites' Ads

TV made a big contribution to the growth of daily fantasy sports over the past three years, the Video Advertising Bureau said.

Daily fantasy sports companies, led by DraftKings and FanDuel, spent $300 million on TV advertising over the last three years and have built themselves into households names and substantial business, VAB said.

The fantasy sports business now is under pressure as state authorities question whether or not it is a form of illegal gambling. Some states have threatened to close the sites to their residents, and a leading payment handler plans to stop doing business with the industry at the end of the month.

But some in the business are predicting that while the legal challenges have people nervous, they might return to their free-spending ways.

Between August and November alone, as the NFL football season started, DraftKings spent $123.4 million on national TV ads, according to iSpot.tv. FanDuel spent $136.5 million. Spending tailed off after that with DraftKings spending $3.1 million and FanDuel just $1.1 million.

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.