Early TV and online coverage of the Sochi Games, including the network-delayed airing of the opening ceremonies on Feb. 6, had a minimal impact on Netflix and YouTube streaming, bandwidth management firm Procera Networks said Sunday in its analysis of broadband traffic across various fixed and wireless ISPs.
That’s in stark contrast to the London Games in 2012, when Procera reported that Netflix traffic dropped significantly early on.
“Netflix appears to take no hit in bandwidth usage from normal, unlike the 2012 Olympics,” Cam Cullen, Procera’s VP of global marketing, noted in his blog post. “None of the networks that we looked at had any statistically significant increase or drop from normal rates, and YouTube was similarly unaffected.”
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.