Prime Video will soon add martial arts to its lineup of live sports events as the streaming service secured rights to 12 live One Championship events annually.
The deal provides Prime Video exclusive rights to One Championship events, which feature world class athletes representing more than 80 countries competing across MMA, Muay Thai, kickboxing, submission grappling and other disciplines, said the service. Prime Video’s official launch date of global sports property’s live events will be announced later in the year, said Prime Video.
One Championship content was last seen on U.S. television in 2021 when TNT aired four live events in April.
“We are proud to add exclusive coverage of One Championship events to our suite of marquee live sports offerings,” said Amazon Global Sports Video VP Marie Donoghue in a statement. “In addition to offering a full suite of martial arts disciplines, One Championship shares our mutual commitment to elevate female athletes, boasting five reigning female world champions.”
Added One Championship chairman and CEO Chatri Sityodtong: “One Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada. As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply can’t get with any other organization.” ■
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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