Point.360, a major Hollywood-based pre- and post-production company, on Tuesday formally announced the industry’s first standard-definition and high-definition global transmission service readily available to syndicators or advertisers or other one-time users, and capable of delivering HD in real time.
Large networks maintain their own dedicated high-def satellite space not available to other kinds of users, such as advertisers or syndicators trying to deliver product across the country. Point.360 allows producers to buy time in 15-minute increments of purchase delivery of an entire show, beamed via content-management and delivery company GlobeCast’s satellite facilities.
The first customer is Buena Vista International/Touchstone Pictures, which will use the service to deliver off-net versions of several series to CTV, Canada’s most-watched broadcast network.
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