Rep firm Petry International will sell national advertising on rural TV network RFD-TV according to a new multiyear deal.
In announcing the agreement, Petry pointed out that RFD-TV recently signed up to do the video simulcast of Don Imus' return to radio. The show airs twice -- a morning simulcast and an evening repeat.
The network also just signed a carriage deal with the nation's largest cable operator, Comcast.
“With our recent major addition of high-profile programming, daily Nielsen numbers and the pending rollout of carriage into the largest urban cable markets, it is time to enhance our advertising-sales efforts nationwide,” RFD-TV president Patrick Gottsch said in announcing the agreement.
RFD-TV is carried in about 31 million homes via satellite and cable.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.