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OTT Password Sharing Carries a Price

The sharing of credentials and passwords for TV Everywhere apps and other types of over-the-top video services will cost the video industry $500 million worldwide in 2015, Parks Associates predicts in a new digital media research that examines video piracy.

The report, The Cost of Piracy, found that 6% of U.S. broadband homes use an OTT service that is paid by a person who lives outside the households.

Parks Associates noted that the biggest motivating factor for credential sharing, perhaps unsurprisingly, is economic.

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