About 44% of American consumers who don't have pay TV or
over-the-air television are under 35, and 81% of the estimated 5 million "zero
TV" households in the U.S. have no children, according to Nielsen.
According to the research firm's "Fourth-Quarter 2012
Cross-Platform Report," in the U.S. there were 5.01 million zero TV households
in 2013. That's less than 5% of American households, but more than double from
2.01 million in 2007.
Of consumers who don't watch traditional TV, about 75% have
a TV and 67% consume video from Internet sources, according to Nielsen. Roughly
48% of them watch TV content through subscription services such as Netflix or
Hulu Plus, the research firm estimates.
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The main reasons "zero TV" consumers cite for not having pay
TV or receiving broadcast TV are cost (36%) and lack of interest (31%). Only
18% of this segment is considering subscribing to TV services, according to
Nielsen.
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