A new study by Nielsen shows, unsurprisingly, that most Twitter TV-related traffic takes place during live airing windows, but that there’s still plenty of social chatter occurring between live TV events.
Nielsen said a study that analyzed Twitter TV activity around 72 weekly broadcast and cable shows in August and September showed that 68% of tweets took place during the live airing window (three hours before through three hours after). Tweets during that window was highest (70%) for reality shows, versus 64% for dramas and 55% for comedy shows.
Nielsen, which conducted the study to shed more light on how Twitter can boost engagement with TV viewers, noted that a higher level of Twitter TV activity during the live window tends to have a spillover, translating to increased levels of social chatter during the three following days.
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