Nielsen: SVOD Services in 41% of U.S. Homes

Big changes continue in the way Americans consume television.

In its new Total Audience Report for the fourth quarter of 2014, Nielsen said 41% of U.S. homes have access to a subscription video-on-demand service like Netflix, up from 36% a year ago.

In homes with streaming services, usage of TV-connected technology is nearly 50 minutes per day greater than in a typical TV home.

At the same time, live viewing is down, while delayed viewing rises. And the number of pay TV subscribers is down while more over-the-top services are launched to serve a growing number of broadcast-only and broadband-only homes.


Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.