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Nielsen: SVOD Services in 41% of U.S. Homes

Big changes continue in the way Americans consume television.

In its new Total Audience Report for the fourth quarter of 2014, Nielsen said 41% of U.S. homes have access to a subscription video-on-demand service like Netflix, up from 36% a year ago.

In homes with streaming services, usage of TV-connected technology is nearly 50 minutes per day greater than in a typical TV home.

At the same time, live viewing is down, while delayed viewing rises. And the number of pay TV subscribers is down while more over-the-top services are launched to serve a growing number of broadcast-only and broadband-only homes.