OTT

The streaming wars heats up with the addition of NBCU's Peacock and HBO Max

Many advertisers believe CTV advertising isn't measurable and typically avoid it.

Many networks are now asking themselves “how can we entice TV viewers back?”

With everyone sheltering at home, streaming media consumption has gone through the roof

By 2022, U.S. viewers will spend two hours and 10 minutes per day engaging with digital video, according to eMarketer