Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.
Ad dollars will flow to streaming, but are there enough eyeballs available for sale?
After much fanfare, ViacomCBS has launched Paramount Plus, its direct-to-consumer streaming service.
A majority of pay TV subs want the ability to stream TV shows and movies to be part of their pay video service.
Look for more carriage disputes for Roku, Amazon, and smart TV tie-ups for Google, Comcast and TiVo
The FCC has granted Cox and Comcast petitions for "effective competition" determinations in a number of Massachusetts counties, citing over-the-top service AT&T Now as the effective competitor.
A global coalition for the protection of online content has gotten a crystal clear ruling from a U.S. district court against an unauthorized streamer.
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