Latest ott
Media Buyers Upbeat as Upfronts Near, But See Shift to Programmatic
Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.
MiQ: OTT Surpassed Linear TV Globally During 2020
OTT content consumption growing faster among those 35 and older
It’s Upfront Plus as More Commercials Come to SVOD
Ad dollars will flow to streaming, but are there enough eyeballs available for sale?
Paramount Plus Launches But Has Streaming Peaks to Climb
After much fanfare, ViacomCBS has launched Paramount Plus, its direct-to-consumer streaming service.
Beyond Cord-Cutting: Reinventing Multichannel TV
New video strategies are blurring lines between streaming, OTT and pay TV
From Platform Wars to Virtualization, Five Tech Trends to Watch in 2021
Look for more carriage disputes for Roku, Amazon, and smart TV tie-ups for Google, Comcast and TiVo
FCC Doubles Down on OTT as Cable Competition
The FCC has granted Cox and Comcast petitions for "effective competition" determinations in a number of Massachusetts counties, citing over-the-top service AT&T Now as the effective competitor.
