Latest about OTT
Bloomberg Quicktake Seeks Youthful OTT Niche
Sister network to Bloomberg TV targets 25-to-45 crowd with short features, newer personality-centered shows
Cinedigm’s Streaming Strategy Starts to Pay Off
Cinedigm plans to launch new channels, expand into digital businesses
Media Buyers Upbeat as Upfronts Near, But See Shift to Programmatic
Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.
MiQ: OTT Surpassed Linear TV Globally During 2020
OTT content consumption growing faster among those 35 and older
It’s Upfront Plus as More Commercials Come to SVOD
Ad dollars will flow to streaming, but are there enough eyeballs available for sale?
Paramount Plus Launches But Has Streaming Peaks to Climb
After much fanfare, ViacomCBS has launched Paramount Plus, its direct-to-consumer streaming service.
Survey: Pay Subs Want OTT Component
A majority of pay TV subs want the ability to stream TV shows and movies to be part of their pay video service.
