Nielsen shares rose nearly 6% ($2.59 each) to $47.39 per share on Tuesday after the ratings giant reported yet another strong quarter, with revenue up 4.8% on a constant currency basis.
Revenue for the period was $1.56 billion, fueled by gains in its Watch and Buy segments. According to the company, revenue at the Watch segment – which provides media and advertising clients with Total Audience measurement services across all devices where video, audio and text is consumed – was up 4.7% on a constant currency basis, due to continued strength at its Audience Measurement and Marketing Effectiveness units. At the Buy segment, which offers consumer packaged goods manufacturers and retailers a global view of retail performance measurement — revenue rose 4.8% on a constant currency basis.
Adjusted EBITDA for the second quarter increased 1.7% to $468 million, or 7.3% on a constant currency basis compared to the second quarter of 2014. As a percentage of revenues, adjusted EBITDA grew 116 basis points, or 72 basis points on a constant currency basis, due to the accretive impact of our investments in coverage and analytics capabilities and the benefit of our ongoing productivity initiatives.
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