Nickelodeon said it signed an overall talent deal with JoJo Siwa, the 13-year-old singer and dancer best known from her stint on Lifetime's Dance Moms.
The deal, announced during Nick's upfront presentation to ad buyers in New York Thursday, gives the network the opportunity to work with Siwa on consumer products, original programming, social media, live events and music.
Nick has greenlit a docu-style special giving viewers an inside look at Siwa's life. Production begins in the spring and the special is scheduled to premiere this summer on Nick.
Related: 'Henry Danger' Gets Animated in New Series for Nickelodeon
A line of consumer products is already being developed, and the network is talking with potential merchandising and promotional partners.
"JoJo's an entrepreneur, her family is everything to her and she is happy just being a kid," said Shelly Sumpter Gillyard, executive VP of talent, music and events at Nickelodeon. "We have watched JoJo's career as a real breakout talent and knew when we met with her that our audience would welcome her as part of the Nickelodeon family."
Siwa will appear on Nickelodeon's 2017 Kids' Choice Awards on March 11, where she is nominated in the Favorite Viral Music Artist category.
Related: Nickelodeon Greenlights 'Lip Sync Battle' Spinoff
She is also set to appear in Nickelodeon's Sizzling Summer Camp Special and on Nick's series School of Rock, as part of a multi-episode story arc airing later this year.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.