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Next TV Summit: Benefield: PlayStation Vue Audience Not Just Millennials

Complete Coverage: NYC TV & Video Week

New York – More than year after its initial launch in March, 2015 Sony PlayStation Vue chief Dwayne Benefield said the service is attracting a broad swath of customers, including families with children, a long way from the core gamer demographic the service initially targeted.

At the Next TV Summit here Wednesday (Oct. 19) during NYC Television & Video Week, Benefield, VP and head of PlayStation Vue at Sony Interactive Entertainment, said that while two-thirds of its audience remains millennial, about one-quarter of subscribers are new to the PlayStation medium. That has been fueled by expanding the platforms that can run on the service.

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“The new platforms definitely helped,” Benefield said in a fireside chat with Next TV editor and Multichannel News technology editor Jeff Baumgartner. “Having sticks from Amazon and Roku that are sub-$50 has helped with the ease of access to the service, PlayStation Vue is for the gamer household, including the children, wives and partners of the user.”

Benefield said that the typical PlayStation Vue customer is a heavy sports fan – its basic package includes all the Fox and Comcast regional sports networks – adult cartoons and some kids programming are also joining the most-watched ranks in the service.

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