Next TV: Networks Find Friends on Digital Playground

New York -- Far from cutting out the legs from under TV, Internet-video platforms are providing new avenues for networks and producers to expand their brands -- and can act as low-cost way to incubate original content.

That was the upbeat sentiment of a panel of industry executives here at Multichannel News/B&C's Next TV Summit.

"Digital, the Web -- it's another playground to get your content in," said John P. Roberts, senior vice president of digital media and commercial affairs for production company Endemol USA.