As the IBC show hits the home stretch, here’s another roundup of news snippets from Amsterdam.
Check out our earlier IBC news roundups here, here and here.
-A+E Networks and Cisco Systems said they have integrated and tested Nielsen ID3 tagging to track viewing patterns for mobile screen services. Cisco noted that its D9036 broadcast encoder has been enhanced to deliver Nielsen ID3 tagging, having previously released that capability on its Videoscape AnyRes Live software encoders. A+E Networks is introducing ID3 tagging to support viewer measurement on PCs, tablets and smartphones.
For the full story go to Multichannel.com.
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