NBCU in Advanced Talks to Acquire Walmart's Vudu: Report

(Image credit: Vudu)

As streaming continues to grow, media giants Fox and NBCUniversal are reportedly interested in buying some of the earlier over-the-top services.

Fox has expressed interest in ad-supported streaming service Tubi, according to a report in the Wall Street Journal.

NBCUniversal is in advanced talks to acquire Vudu from Walmart, the WSJ said. Walmart bought Vudu for $100 million. Last year Vudu started streaming original programming, in addition to acquired movies and TV shows

The paper previously reported that NBCU’s parent company Comcast was in exclusive negotiations to acquire Xumo, another ad supported streaming service.

Only of the largest ad-supported streaming services, Pluto TV was acquired last year by Viacom for $340 million and is now one of the fastest-growing parts of what is now ViacomCBS.

With Netflix, Hulu and Amazon Prime siphoning off viewers, major TV companies have been jumping into streaming. Last year the Walt Disney Co. launched Disney+ and later this year AT&T will launch HBO Max and NBCU will launch Peacock. ViacomCBS is looking to beef up its streaming service CBS All Access.

Acquiring Tubi would cost Fox more than $500 million, according to the paper.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.