NBCU Reunites ‘30 Rock’ for Upfront Broadcast

(Image credit: NBCU)

With its traditional Radio City Music Hall upfront event canceled by COVID-19, NBCU is planning to broadcast a special upfront presentation that will unite the cast of 30 Rock.

The hour-long special will be commercial free and will be rerun on many NBCU cable networks and on its Peacock streaming service on July 17.

"At NBCUniversal, we’re excited to produce an Upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike," said Linda Yaccarino, chairman, advertising & partnerships, NBCUniversal.

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"Historically, this event is about the future of programming; this year, it’s about the future of our industry—a future where we can meet audiences wherever they are, with the stories that move them. As the old saying goes... when life hands you Lemon, have her host the Upfront,” Yaccarino said, referring to Liz Lemon, Tina Fey’s  character from 30 Rock, which focused on a dysfunctional TV network acquired by a rapacious cable company.

The special also will have appearances from talent from NBCU’s current programming.

"We put our fans first in everything we do at NBCUniversal, so of course our audiences are at the heart of our reimagined Upfront experience," said Josh Feldman, executive VP, head of marketing & advertising creative, NBCUniversal. "This very special 30 Rock event will bring together video, advertising, and humor to show the world the power of One Platform in a whole new way."

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.