NBA.com Playoff Traffic Jumps to 7 Million
Usage of NBA.com and NBA Mobile were up significantly during the first week of the 2011 NBA Playoffs, with NBA.com attracting more than 7 million average daily users, up 69% from last year's playoffs. The number of NBA Game Time App downloads also increased by 86-percent.
The number of videos viewed on NBA.com also increased by 93% to 114 million, and more than 344 million pages were viewed during the first week of the playoffs, up 32% from 2010, according to Omniture and the NBA.
The increased playoff numbers are building on record usage of NBA.com during the 2010-2011 regular season, which saw users view more than 1.94 billion videos, a 140% bounce from the previous season.
NBA.com is one of a number of digital operations-including NBA TV, NBA League Pass, NBA League Pass Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com-run by NBA Digital, which is jointly managed by the NBA and Turner Sports.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.