NBA Digital's coverage of the NBA Draft between June 23rd and 26th delivered record traffic for NBA.com, with nearly 17 million video streams-a 190% bounce that is nearly triple last year's mark - and more than 85 million page views, up 53% over the 2010 NBA Draft.
NBA Mobile unique visitors to the m.nba.com mobile website were also up 60% compared to last year.
NBA Digital, which runs the league's digital properties, is jointly managed by Turner and the NBA.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.