Roku owners go over-the-top to view TV shows and movies more frequently than Apple TV users, Parks Associates claimed in a new consumer research study it presented at this week’s NAB Show in Las Vegas.
The firm’s Streaming CE And Content Purchasing Habits study found that 86% of Roku owners use a subscription OTT service of any kind, versus 77% of Apple TV owners. Additionally, 75% of Roku owners use Netflix, compared to 63% among the Apple TV crowd.
However, more Apple TV owners use Amazon Prime Instant Video – 40% versus 28%, noted Parks Associates director of research Brett Sappington.
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