NAB Launches Future Of TV Campaign

The National
Association of Broadcasters Tuesday (Jan. 4) launched, the
complement to its on-air campaign promoting the future of on-air broadcasting.

future of broadcast TV is bringing you breaking local news coverage in the palm
of your hand. So, while you're sipping coffee on your morning commute, you're
also getting headline news focused solely on your community," says the

The site ( both
promotes a vision of the TV future that is mobile, local and over-the-air, and
solicits input on what Web surfers' vision of that future is. The site includes
links to a Facebook discussion board and a Twitter page.

That ad
campaign, which began Tuesday as well, argues that TV is HD, 3D and mobile TV,
"not regulation from Washington, D.C."

The 30-second
spots are available in English and Spanish, as is the Web site.

The ad and Web
site are being launched as the FCC is collecting input on how best to free up
broadcast spectrum for wireless by reclaiming some from broadcasters via
give-backs, channel sharing and more. For broadcasters giving up spectrum, it
could be problematic to try to deliver on that NAB promise of 3D and HD
given the bandwidth requirements.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.