Myx TV Launches Three Original YouTube Series
Myx TV unveiled three original YouTube series as well as a digital rebrand Monday.
“The Alternative,” “Buddha Smash” and “Snaxxx” will stream exclusively on the diginet’s YouTube channel with new episodes airing weekly after their respective premieres.
The Asian-American entertainment network also debuted a new website and branding.
“Myx TV is committed to entertaining millennials in fun, enjoyable and interesting ways, which is apparent with these original YouTube series and the network’s renewed focus on its digital presence,” said Miguel Santos, general manager of Myx TV, in a statement. “These efforts make us more accessible and entertaining to a broader audience.”
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Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.