When it comes to the future of streaming video, it never hurts to think big.
So it follows that a collection of big distributors, vendors and content providers that supply key components of the streaming video ecosystem are putting their collective weight behind the Streaming Video Alliance (SVA), a group that will strive to create an open architecture for online video, establish benchmarks for video quality, and make a push toward product interoperability.
It's stated mission is to "develop, publish and promote open standards, policies and best practices that allow the video streaming ecosystem to flourish."
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