New York – Major League Baseball business and media president Bob Bowman said the media industry still hasn’t quite put its finger on the true viewing habits of millennials, but he does know one thing: whatever is offered to them better be on mobile.
“They’re spending a lot of time on their screens, but I don’t think we know how they are going to buy and watch content,” Bowman said at a panel session at the Paley Center for Media’s 2015 Paley International Council Summit Friday. “All we know is that if it’s not on a mobile device it’s not going to matter and that pricing matters. Beyond price and mobile, we haven’t learned a lot.”
Sports programming has been one of the few linear television successes because of its immediate nature – “No one watches the Super Bowl on Monday,” said Turner Broadcasting System president David Levy. And while its status as “appointment TV” has helped it with advertisers, Turner is branching out into a new area – eSports – that it hopes will capture both a digital and traditional TV audience.
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