Michael Migliozzi, who used the devil to promote a religious channel and tried unsuccessfully to sell NBC on a co-op Super Bowl spot, has opened his own ad agency with a partial money-back guarantee.
Migliozzi, formerly a partner of Cesario Migliozzi, has formed a new L.A. agency, Forza Migliozzi. To try to get clients in the door at a tough time, Migliozzi says he will waive the creative fees for any ad campaign that does not boost gross sales by 10% or more.
Migliozzi drew nationwide attention last December with a campaign to use the devil as an "anti-spokesperson" for rebranding the Prayer Channel to NET (New Evangelism Television), then followed that up with an attempt to sell NBC on a Super Bowl spot in which he wanted to line up enough advertisers (eight) at $395,000 a pop to cover the cost of a 30-second spot in the Super Bowl Feb. 1 that would have featured a promotion for all of them.
The proposal ultimately did not fly with NBC.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.