Migliozzi Opens His Own Ad Agency

Michael Migliozzi, who used the devil to promote a religious channel and tried unsuccessfully to sell NBC on a co-op Super Bowl spot, has opened his own ad agency with a partial money-back guarantee.

Migliozzi, formerly a partner of Cesario Migliozzi, has formed a new L.A. agency, Forza Migliozzi. To try to get clients in the door at a tough time, Migliozzi says he will waive the creative fees for any ad campaign that does not boost gross sales by 10% or more.

Migliozzi drew nationwide attention last December with a campaign to use the devil as an "anti-spokesperson" for rebranding the Prayer Channel to NET (New Evangelism Television), then followed that up with an attempt to sell NBC on a Super Bowl spot in which he wanted to line up enough advertisers (eight) at $395,000 a pop to cover the cost of a 30-second spot in the Super Bowl Feb. 1 that would have featured a promotion for all of them.

The proposal ultimately did not fly with NBC.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.