Live Streaming Preps for Scaling Challenge #NYCTVWk

Related: Complete Coverage: NYC Television Week #NYCTVWk

NEW YORK – Several “tent-pole” sporting events such as the World Cup, Super Bowl and the Sochi Games helped to up the ante for live streaming in 2014, but anticipated demand for others on the horizon will require that all elements in the distribution ecosystem pursue even greater levels of scalability.

That was a key theme here Wednesday morning during a session dedicated to live streaming trends and business models at NewBay Media’s NYC Television Week.

“Scale will be the theme in 2015” and likely beyond as more consumers take advantage of IP-based delivery and alter their viewing habits, Jens Loeffler, principal technical evangelist at Adobe, said.

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