INTX 2016: Ride TV Signs NRTC Pact

Ride Television Network and the National Rural Telecommunications Cooperative (NRTC) said they have reached an agreement to make Ride TV available to NRTC members’ video subscribers. The NRTC is a buying cooperative for 1,500 rural utilities and affiliates in 48 states. Ride TV debuted in fall 2014 and serves the equestrian lifestyle community. NRTC member companies will be able to add Ride TV to their programming lineup beginning on June 1. 

The network recently launched on CenturyLink's Prism TV Sports Plus, adding to earlier launches by Dish Network and by wireline distributors Armstrong Cable, Jefferson County Cable, Shentel and Windstream.