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Ride TV Gallops Onto CenturyLink

Ride TV has signed a distribution pact with CenturyLink that will see the equestrian-focused programmer added to the Prism TV Sports Plus package on April 19. The network, which launched in 2014, also is carried nationwide by satellite-TV provider Dish Network and by wireline distributors Armstrong Cable, Jefferson County Cable, Shentel and Windstream. 

“We are extremely pleased to have reached this agreement with CenturyLink. Being able to tell the stories and show the unique lifestyles of real horsemen and women (to an audience who would not ordinarily see it) has been a life-long goal,” Ride TV president Craig Morris said in a release. “I want to personally thank the leadership at CenturyLink for recognizing the important role that horses have played in shaping the world we live in. There would be no cowboy if it were not for the horse.”

“Prism TV has experienced exponential growth over the past few years and their markets line up perfectly with our core demographic,” network SVP of global distribution Michael Trujillo said in the release. “As they continue their expansion across the United States, we’ll be right there with them providing their subscribers with unique programming that embraces the equestrian lifestyle.”