Sports mega-media company IMG has named a new top marketer.
Robert Birge, managing director for ad agency TBWA/Chiat/Day, in New York, has been named chief marketing officer for IMG sports & Entertainment, wokring on strategic marketing , brand development, and multi-platform ad campaigns.
At TBWA/Chiat/Day, he was also managing director of the Sprint Nextel account before being named managing director.
In addition to broadcasting, IMG Sports & Entertainment includes consulting, event management, Golf course design, sports representation (Tiger Woods), and more.
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