IMG Names Top Marketer

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Sports mega-media company IMG has named a new top marketer.

Robert Birge, managing director for ad agency TBWA/Chiat/Day, in New York, has been named chief marketing officer for IMG sports & Entertainment, wokring on strategic marketing , brand development, and multi-platform ad campaigns.

At TBWA/Chiat/Day, he was also managing director of the Sprint Nextel account before being named managing director.

In addition to broadcasting, IMG Sports & Entertainment includes consulting, event management, Golf course design, sports representation (Tiger Woods), and more.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.